Rebranding Launch

Filmed at the stroke of midnight on January 1st, 2016, edited through the night, aired later that day— this idea kicked off the official rebranding of the Northshore-LIJ Health System to their new name, Northwell Health. 



The Connected Room is a simple solution designed to make patients feel more comfortable in the hospital, and in turn, heal faster. 

This innovation is currently in clinical trials.


More Rebranding Work